When Lebanon, Ohio needed a new fire truck, they didn’t want to hold back.
So they purchased a $868,000 shiny red fire truck. But when the truck arrived the city found out that they had a big problem.
The truck was too large to fit inside the firehouse.
They’d put off renovating their firehouses for as long as they could, but now they have no choice.
So their new $800,000 truck is going to have to sit outside until their firehouses are up to code.
And if you’re lagging behind in the online marketing business you’re going to be in the same spot.
If you’re following the advice of gurus from the 90s or 2000s, your marketing just won’t fit in today’s fast-changing online world.
The answer?
Lock in with a system that is constantly testing, adapting, tweaking and changing in order deliver you the best results possible.
Don’t get stuck outside…
Best,
Sai Hseng
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